Trutuff Glass is a leading manufacturer of high-performance safety and decorative glass. Their goal was to connect directly with B2C customers, helping homeowners and everyday consumers understand how Trutuff’s glass can enhance safety, design, and lifestyle.
To achieve this, DB Ads suggested a concept-driven ad campaign — focusing on relatable, emotional storytelling rather than technical explanations.
We developed a creative package that included:
Concept Videos – each crafted around real-life scenarios that highlight the functionality and strength of the glass while strengthening the brand name recall.
Testimonial Videos – featuring real customer experiences to build credibility, trust, and product understanding among new audiences.
This campaign helped Trutuff move beyond traditional B2B branding and effectively position themselves in the consumer market.
The main challenge was the visual representation of glass — a transparent product that’s difficult to capture effectively on camera.
Our goal was to make it visually appealing and emotionally engaging, while still showcasing its strength, performance, and aesthetic value.
Additionally, we had to ensure the storytelling remained simple and catchy enough to grab the attention of B2C viewers, who often connect emotionally rather than technically with a product.
By balancing creativity with product clarity, we were able to make the glass visible, desirable, and relatable.
The testimonial videos further strengthened brand trust by showing real user experiences and satisfaction.
Through this project, Trutuff Glass successfully transitioned from being known only as an industrial supplier to becoming a trusted lifestyle brand for modern homes.
Concept-based video campaigns help B2C brands stand out, connect emotionally, and convert effectively.
Instead of simply showing a product, a concept video tells a story — helping customers understand why they need it and how it fits into their life.
For brands like Trutuff Glass, concept videos simplified technical features and turned them into relatable stories that built awareness and trust.
At DB Ads, we specialize in concept creation and production for all types of businesses — from cosmetics, jewelry, interiors, and glass to smart home products and lockers ect.
Whatever your product is, we help you present it in the most creative and client-attracting way.
Concept videos are more than branding tools — they’re powerful lead-generation assets.
When potential buyers see a product explained through an engaging concept, it builds interest, understanding, and trust — leading directly to inquiries or sales.
A well-made video demonstrates your product’s value, creates emotional connection, and acts as a 24/7 digital salesperson across your website and social media.
At DB Ads, we create concept videos that are strategically built for conversion — not just views.
A successful concept video blends strategy, creativity, and storytelling clarity.
To achieve impact, every video must include:
A strong central idea that connects with your target audience.
Visual storytelling that makes the product the hero.
A clear call to action that drives results.
Professional production quality that builds credibility.
At DB Ads, we follow a proven end-to-end process — from idea development and scripting to production and optimization — ensuring every video looks world-class and delivers measurable ROI.
Each video type plays a role in the buyer’s journey:
Concept videos attract attention and build emotional connection.
Product videos demonstrate real features and quality.
Testimonial videos create credibility through real experiences.
By combining these three, brands can guide customers from awareness to conversion smoothly.
For Trutuff Glass, this mix helped them build brand visibility, trust, and lead generation in the B2C market.
Trutuff Safety Glass Pvt Ltd
Concept Ad
Maqbool Rahman
2 october,2024
2 Month
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